Selecting Key Words You Can Dominate In The Search Engines

By Carl Davidson

This article on web marketing explains how to choose niche key words that you will be able to dominate in the search engines instead of using generic words with lots of competitors.

The first and most important step in internet marketing success is to choose the keywords you will build into your site and into paid search campaigns. These keywords will need to be woven into the copy on your web sites, into your meta tags and into any articles or videos you post to generate back links. The keywords you choose will become the small part of the internet you work to dominate. Let's take a look at common errors in selecting keywords.

Be Consistent

Key words once chosen should be stuck with. It takes time to build back links and to keep building back links for the key words you choose. Many web marketers do not even write down their keywords and make up new ones as they go along. It is far better to do your research, choose wisely and stay with your choices.

Choose Niche Keywords

To choose key words, you need to ask yourself what someone looking for your products or services would key into a search engine. Try to think like your customer. This is where you can get a big advantage over your high-budget competitors. For example, if you were looking for a company that would lower your credit card payments, I believe you would key in "lower my payments" or "reduce payments". I recently came across a client in this industry who used key words like "unsecured loan consolidation". These are great keywords for bankers but not words potential clients would use often. Stick to the words real people use in search inquiries.

We also suggest you do a little research with Google Key Word Tool or other program to determine which key words you want to dominate and go for smaller niche markets, not large general markets.

For example, let's assume you want to sell a product to people interested in internet marketing. If you chose the most common key word "internet marketing", the good news is there are 184,143 searches on that key word each month. The bad new is there are 44,500,000 entries that Google pulls up. In addition, there are 56 competitors paying for ads on Google with those key words and they are bidding $6.00 per click. This key word will be tough to compete in and very tough to get to the top of the pile. It will require a big budget and lots of work to succeed.

If you chose instead "Internet Marketing Consulting", there are only about 2,000 searches per month on Google. BUT (and it's a big but) there are only 70,400 entries to compete with and that is a much easier group to dominate.

2,000 searches per month may not seem like much but it is about 66 per day. You can make money by getting a high percentage of the 66 per day instead of being on page 27 for the big search.

To get past big competitors with general key words like "internet marketing" will take a lot of work and a lot of money. The top company in the search engine has 26,100 back links. That means that to get to the top, you will need to create something like that many back links....and that's a lot of back links.

If you chose "internet marketing consulting" the top company has only 445 back links. You can get to the top of that search in a month or two of creating links.

As you can see, choosing the right niche key words can be far more profitable. Getting to the top of the search engines is possible. It is more profitable to get to the top of 10 key words with 4,000 searches a month each than it is to try to dominate one keyword with 40,000 searches a month.

Choose wisely and be consistent. It will pay off handsomely.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR
This article explains how to choose the best key words to build traffic and sales in internet marketing. For more information, visit http://www.web-star.biz/ For a free analysis of your web site, call 716-504-0314

Viral marketing - Increasing Your Web Site Traffic for Free

By Lucas Adamski

Viral marketing is a fast growing method of business marketing that enables anyone who uses it to get a high amount of exposure for their website or product. It is considered a very attractive and interesting method for the customers.

One of the greatest features of this kind of promotion is that it makes your site stand out. Viral marketing is based on a promotion of a product while amusing the potential customer by interesting articles, videos and all other kinds of files. If it’s good enough if it make the viewer send the viral marketing piece to their friends.

By this method the promotion of your business spreads through the Internet and can reach thousands of people a day. The most important thing for you to do is to generate a lot of excitement in your potential clients, so that they are going to pass your message along to everyone on their mailing lists!

Using viral marketing is a free and profitable way of marketing. One of the advantages of using it is that what your potential customers send to someone’s email is not seen as spam on email servers. It’s because the people who are sent this messages will know that it is being sent to them by their friend or someone they know well and so it can’t be spam.

You just advertise your free product and watch as others send it forward to their friends who also become interested in your products, and of course they send it forward to their email friends. Using this great strategy it will not take you long to generate an enormous mailing list of potential customers.

A great advantage of this method of home based business promotion is that it is so easy to use and completely free. You start by giving your product or service away for free. If people like what you advertise they are going to pass it to their friends. If it’s really good it will soon reach the whole world. You just have to stir some excitement to draw people’s attention and everything is going to work well.

Remember that your message should be simple and possible to forward quickly and easily, because if it’s more complicated and takes some energy nobody will do it!

You also have to persuade to your potential customer that he needs your products because of their greatness and novelty. They have to be sure they need exactly the thing that you advertise! It will of course be a great advantage for you if you have a good imagination and ideas on how to make it work with the highest possible efficiency.

In our times almost every successful company is taking advantage of the benefits of the viral marketing possibilities. It’s such an amazing method that it would surely not turn up well for you to miss it! This home based business strategy gives you a wonderful ability to increase the traffic to your website for free. You just work from home and your messages are spreading through the whole world!

It’s definitely the best way to let people know about your business. It makes other people send your ads on and on, without an end. You only have to generating one good idea, that will be attractive for your potential customers. Don’t wait! Work from home and start earning with the awesome strategy of viral marketing!

About the Author
Find more about Viral Marketing on my blog here Work From Home and DISCOVER PROVEN Marketing System Reverse Funnel System!

Source: GetMyArticles